Majestic Johor is an ongoing campaign that aspires to elevate Johor tourism to its highest deserving value. The ultimate objective is to introduce the exceptional Southern state of Peninsula Malaysia to visitors and captivate them to visit Johor, the Jewel of Malaysia.
A brand created and crafted around the personality of the celebrated state, Majestic Johor is helping to characterize the many faceted qualities and treasures that are waiting to be discovered by visitors to Johor. The term “Majestic” is built on the foundation of the state’s Arabic honorific “Ta’zim” which alludes to a regal glory and acclamation – fitting to this urban, unique state which is blessed with breath-taking landscapes, rich heritage and tradition.
The expression Majestic is also tied to ‘Bangsa Johor’; an exalting pride that Johoreans associate themselves with their beloved state that inspires them to be outstanding individuals. Majestic Johor aims to propel Johor as not just a tourist destination but where one-of-a-kind experiences take place. Journey with us and discover Majestic Johor today.
Background
In 1964, the State Government established a Tourism Unit under the Johor State Economic Planning Unit. Later, the Tourism Unit was placed under the Office of the Government Secretary (Local Government Branch) with planning coming from the Johor State Economic Planning Unit. The State Executive Council agreed on 29 November 1989 to establish the Johor State Tourism Department, which began operating independently on 1 March 1993.
Malaysia’s Cabinet agreed with the proposal of the Ministry of Culture, Arts & Tourism Malaysia on 9 January 2002 and approved the establishment of State Tourism Action Councils in each state. In accordance with the Cabinet decision, the State Executive Council on 6 February 2002 approved the establishment of the Johor State Tourism Action Council, including a secretariat structure with an arrangement to be coordinated with the list of posts available in the Johor State Tourism Department at that time.
Consequently, the Johor State Tourism Department has been appointed as the secretariat for the Johor State Tourism Action Council, which is responsible for administering and maintaining the management of the Johor State Tourism Action Council. Nonetheless, in March 2009, the Cabinet decided that the State Tourism Action Councils in each state in Malaysia would be taken over by the Ministry of Culture, Arts & Tourism Malaysia and a federal department, the State Tourism Ministry Office, would be established.
On 25 November 2009, the State Executive Council decided to re-establish the Johor State Tourism Department separately from Tourism Malaysia and the Johor State Tourism Ministry Office. By the Summary of Meeting No. 129/2016 of the State Executive Council on 13 January 2016, the Johor State Tourism Department changed its name to Tourism Johor. Since then, all official government communications have used the name Tourism Johor.
Objectives
- To make the State of Johor as an attractive tourist destination by organizing effective events and promotional programs.
- To increase the number of tourists arriving while encouraging domestic tourism.
- Assist local communities in improving the nation's economy and culture by maximizing the benefits of the tourism industry in accordance with government policy.
- Identify tourism products to meet market needs.
- Improving the quality and efficiency of human resources to enhance the image of Johor's tourism industry.
Our Vision
- To make the state of Johor a high value tourism destination.
Our Mission
- To plan, develop, coordinate, manage and promote the state of Johor as a whole to make the state of Johor a high value tourism destination of international standard.
Main Function
- Develop, plan, and implement appropriate programs at the state and international levels to encourage domestic and international tourists to visit, stay, and spend in the state of Johor and coordinate the annual tourism events / activities of the state.
- Plan and implement Johor tourism promotion and marketing campaigns in and outside of the country, including coordinating promotional and marketing activities carried out by government departments, the private sector, and non-governmental organizations (NGOs) in Johor.
- Identify, plan, and monitor existing and new Johor State tourism products.
- To plan and implement human capital development programs in the field of tourism, such as providing training, courses, and seminars.
- Collect data, publish and distribute tourism information about Johor.
- Respond to complaints and issues related to Johor tourism.
